What is Content Marketing?

Content Marketing is a broad term encompassing any content creation that can be used for marketing purposes within your business. Typical content marketing includes social media, copywriting, product descriptions, and email marketing.

It’s important to strategize your businesses content so that it makes an impact on the right audience. Content can elevate your business by driving reputation and loyalty. Our content is one of the only things that can set us apart in an otherwise competitive digital landscape.

Content Offerings For Small Business

We offer different content offerings to accommodate the various needs of small businesses.

Long-form Content

We will create long-form content for you to answer your potential customer’s questions. Includes all content over 500 words. 

Short-form Content

Short-form content is the most common type used in businesses. Examples are social media captions, product descriptions, or business biographies. This content is generally 100 words or less. 

Content Recommendations

If you have a specific voice established with your brand, keeping that consistent while producing content your target audience is interested in is essential. 

Organic SEO Content

 Content comprises over 20% of any Organic SEO strategy, so we include content creation in our ongoing Organic SEO campaigns. 

Social Media Management

Social Media is one of the most effective ways to drive customer loyalty, and your captions should be thoughtfully created.

Our content offerings come with an SEO lens because creating content without a strategy is like decorating a home without anyone living there.

How To Create an Effective Content Strategy?

Keyword Research

Extensive Keyword Research to Determine which keywords we should be targeting by page. Include search volume and average competition data.

Competitor Research

Thorough Competitor Research to ensure that your strategy is in-line if not eclipsing your competitors.

Industry Research

Customers are coming to you for expertise in your industry, so it’s important to stay up-to-date on industry trends and news.

How Much Written Content Should Businesses Produce?

Without trying to intimidate you as much as possible. We understand that small business owners juggle many responsibilities, from fulfillment to learning new business responsibilities. As a result, writing content for your website or social media can often find itself on the back burner, which is why we offer various content creation services to fit any small business need. 

One of the most critical parts of content marketing is consistency. Consistency is key, whether it’s a blog, posting on social media, or refreshing your content. There are ways to make content creation approachable for your business. 

Don’t let yourself and your content strategy fall behind – reach out to us today so we can set your business up for long-term success. 

Free 30 minute-Consultation

If you are ready to start exploring an Organic SEO strategy for your business, reach out to me today for your free 30-minute consultation!