What is Local SEO?
Local SEO is a search engine optimization method that involves optimizing your Google Business Profile and other relevant listings across the internet to increase your visibility in relevant searches.
It is intended to increase your “near me” or “geo-based searches” within three to seven miles of your brick-and-mortar location or searches within a given service area.
This approach is hyper-local and is intended to drive local traffic. However, if you are a business looking to target more broad or even national searches, consider exploring Organic SEO.
How Does It Work?
When a search is made from a given location, Google will consider a few things when deciding which businesses to serve at the top of results:
Do I Need Local SEO?
If you are a business that needs to capitalize on foot traffic or website traffic within your physical area, then yes, you need Local SEO. We consider Local SEO an operational cost rather than a marketing cost.
Over 60% of searches on Google come from mobile devices, and there are almost 100,00 searches made every single second. Capturing a fraction of that for your business could be transformative!
How Long Does Local SEO Take To Work?
Our general rule of thumb is that after 90 days, we should see something; after six months, we should feel something. Meaning after 90 days, the data should indicate that things are working. After six months, there should be concrete data or testimonials to confirm that the campaign is succeeding.
We pride ourselves on reviewing your campaign performance monthly so we can adjust deliverables accordingly to maximize your opportunity.
What Do I Need To Get Started?
You should have a functioning website and phone number to run a successful SEO campaign. You will also need a Google Business Profile, which we can help you set up if you are a brand-new business or need one.
If you think Local SEO sounds like a fit for your small business, reach out to us today to increase your visibility in relevant “near me” and geo-based searches!
