What is Organic SEO?

Organic SEO involves a complete optimization of your website, including on-page indicators like title tags and creating new content that answers specific questions that relate to your business. I take a holistic approach to SEO instead of focusing on one particular area – I consider it a complex puzzle that can only be solved by looking at all angles.

What makes it so complex? Well, Google changes its algorithm about seven times a day, so the landscape is constantly changing, but one thing remains consistent – good content leads to good traffic.

The Four Pillars of Organic SEO

To better understand SEO, first, I want you to think of your website as your online home – this is where your business lives. There are four main elements of Organic SEO that work together to make your home the best one on the block.

Website

Your website’s name and appearance are the first things people see in search results or when they land on your website. If your website is not aesthetically pleasing and organized to encourage conversions, then it will be much harder for customers to know what to do on your website. Think of this as the curb appeal of a home – you’re naturally more inclined to want to explore the mansion than you are the RV at the end of the street.

On-Page SEO

The technical elements of SEO exist behind the scenes of your website. Increasing page load times, optimizing title tags and meta-descriptions, and implementing structured data are examples of on-page SEO or technical SEO. There is only one right way to complete these elements, just like there is only one right way to wire the electrical in your home – you want your website and your home to be structurally sound.

Content

Content is the most important thing you can add to your website to increase traffic and search visibility. Google serves content as the answer to queries – on-page elements simply help Google understand what that content is. Having well-researched content on your site is a guaranteed way to get more qualified leads. In this house analogy, content is how your furnish your home – having little to no content on your site is like having lawn chairs as your indoor furniture guests won’t be as interested in coming inside.

Backlinks

So now that your house is well-furnished and passes inspection, it’s time to invite people over! Inviting people to your website is what backlinks do, essentially. They are hyperlinks that live on other people’s websites that link back to your website. Ideally, these links come from reputable sites that people already know and frequent. Once Google sees that you connect with other reputable businesses, they begin to increase your overall rank and authority. High-quality backlinks are like a hand-written invitation – they’re hard to resist!

Here’s What My SEO Services Include

Keyword Research

Extensive Keyword Research to Determine which keywords we should be targeting by page. Include search volume and average competition data.

Competitor Research

Thorough Competitor Research to ensure that your strategy is in-line if not eclipsing your competitors.

Comprehensive Strategy Creation

After we complete the keyword and competitor research, we put together a complete strategy that includes all aspects of Organic SEO. We use this as our benchmark of work completed monthly.

On-Page SEO

Our first step will be fixing all on-page SEO, including title tags, meta-descriptions, H1 headers, and structured data. Completing these tasks will give us a technically optimized website so we can focus on developing quality content.

Content Development

Content is at the core of every good Organic SEO strategy, but regular blogs shouldn’t be the only new content you post on your website, which is why we keep our content dynamic, seasonal, and engaging.

Backlink Monitoring

Once we have quality content on your website, backlinks will naturally come to you. Our goal is to acquire backlinks from websites with a high Domain Authority.

SEO Is A Long-Term Strategy

Between Google’s constant algorithm updates and the changing landscape of websites, it’s important to remember that Organic SEO is a long-term strategy. Here are some of my campaign results:

+50.57%

ORGANIC SEARCH USERS

compared to previous 6mo

+16.8%

ONLINE REVENUE

compared to previous 6mo

+10%

NEW WEBSITE USERS

year over year

+44

KEYWORD VISIBILITY

compared to previous 6mo

Free 30 minute-Consultation

If you are ready to start exploring an Organic SEO strategy for your business, reach out to me today for your free 30-minute consultation!