What is Programmatic Marketing?
Have you ever thought about purchasing something online and then seemingly got “followed” by ads about it on your phone and desktop?*
Programmatic marketing uses consumer data to curate a targeted, “no-waste” audience for advertisers. The ads can appear in various formats across different platforms, including websites, applications, and social media.
In this digital age, it takes more effort to be remembered online – programmatic advertising can make you unforgettable by becoming an assumed part of your target audience’s experience.
Available Types of Programmatic Ads
We offer different content offerings to accommodate the various needs of small businesses.
Digital Display Ads
Programmatic Display is designed to boost any business seeking to get its message in front of its target market, any place at any time.
Geofencing
Mobile phones provide a unique view into user behaviors, frequently visited locations, home, work, habits, interests, and more.
Email Marketing
Securely deliver your message to specific consumers using hundreds of targeting options via a dedicated email blast.
Pre-Roll Video / OTT
Reach users on all their screens as they view live or on-demand programming on any connected device or target them as they interact online.
What Do I Need For A Programmatic Campaign?
There are a few ways to ensure your campaign is fully optimized and ready for conversions.
Landing Page – Having a user–friendly website and landing page can help users stay on your website and result in a conversion. Landing pages can be campaign specific or an existing page on your website.
Strategic Creative – Having an impactful message to your audience is a great way to make an impression and increase their interest and likelihood to convert.
Thoughtful Targeting – While it’s a great goal to want to target everyone, it’s essential to identify who your audience is, where they are, and what they are looking for.
How Does Programmatic Marketing Work?
This type of marketing uses user data like cookies, first-party data, location data, and device information to identify users by their demographics, behaviors, or previously visited location.
If you are an iPhone user, you have most likely seen prompts across your applications regarding data tracking – users who allow this tracking are essentially opting into targeted advertisements.
The benefits of accepting activity tracking as a user are that your online experience is curated and entirely relevant. You might even see an ad that saves money on something you would purchase anyway.
Advertisers can use this data to create a no-waste audience for themselves and ensure that their messages reach the right people without wasting valuable marketing dollars.
How Much Does It Cost?
A few factors, including your desired platform and type of creative, determine programmatic costs. The final price of campaigns is determined by CPM, which is the cost per thousand impressions served in any campaign.
We never recommend a campaign with less than 50,000 impressions per month, which would make the campaign cost 50x the CPM. However, campaigns can range from a few hundred to hundred of thousands of dollars per month, so it’s important to strategize with us so we can make the most of your dollars.
If you think that programmatic marketing fits your business, reach out to us so we can strategize your campaign and get you in front of a qualified audience.
