Why Social Media is Important
In 2021, Instagram reported 133.8 million users in the United States. If data trends continue the way they have in the last few years, then Instagram will soon have half of the country’s population using the platform. Facebook shows similar numbers, which means if you are not on social media, you are missing out on a massive, readily available audience.
While you don’t necessarily need a paid advertising budget for social media, you must have a well-rounded, consistent strategy. My social media management services include a monthly content strategy including images, daily engagement with followers, and proven outreach methods to increase new followers and follower retention.
Why Social Media is Important
In 2021, Instagram reported 133.8 million users in the United States. If data trends continue the way they have in the last few years, then Instagram will soon have half of the country’s population using the platform. Facebook shows similar numbers, which means if you are not on social media, you are missing out on a massive, readily available audience.
While you don’t necessarily need a paid advertising budget for social media, you must have a well-rounded, consistent strategy. My social media management services include a monthly content strategy including images, daily engagement with followers, and proven outreach methods to increase new followers and follower retention.
The Four Pillars of Social Media
A sound social media strategy has four main pillars that carry equal weight – your Instagram or Facebook “profile” is your metaphorical home on each specific social media channel.
Branding
When they land on your page, the first thing someone sees is your profile picture and cover photo. Do these images invite people in and make them feel familiar with your brand? Users feel most comfortable interacting with pages that are robust and well-branded. We can compare this to a lovely, bright home with an “Open House” sign – you feel at ease going into the home and exploring. Conversely, a page without information or quality imagery is like the abandoned lot on the end of the street…no one wants to go there.
Content
Content and photos are how you decorate your home – informational content and high-quality images are like throw pillows and oversized comfy couches. The more of these “furnishings” you have, the more inviting your “home” is. If you often add new things to your home, people know they can come to you for interior design inspiration. Okay, enough of that house talk. The bottom line is good content leads to happy followers.
Engagement
Engaging with your followers is like being a good neighbor – the more you interact with your community, the more they want to interact with you (assuming you aren’t TPing their yard). Therefore, having a consistent communication strategy with your audience is vital in any social media strategy. In an automated world, we are all looking for a personal touch, so meaningful conversations go a long way in creating a loyal, long-term following. Our social media strategy includes thorough, consistent community engagement through comments, direct messages, shares, and more.
Analytics
Analytics are the backbone of your home – the framing, foundation, etc. Every successful social media strategy is constructed around a foundation of analytics like demographics, when they are online, and what platforms they engage on. Much like every home needs electricity, every social media strategy needs data. We use reporting software and the insight tools provided through each platform to inspire each social media strategy campaign we create.
The Benefits of Social Media
The end goal of social media is the same – to connect and interact with our community and customers. Social media’s landscape is constantly evolving, which means the most effective way of communicating is continually changing.
Social Media Management often takes a back burner for small businesses because of how time-consuming it is. If you’re ready for a refined, data-driven social media strategy, then reach out to me today for a free consultation!
My Social Media Management Services
Every social media management campaign I run is carefully thought-out and researched to make sure you are staying competitive and current.
Instagram Business
Instagram is the single most popular social media application globally, which many attribute to its visual nature. Therefore, maintaining a consistent, unique presence on Instagram is one of the easiest ways to increase your brand’s overall reach.
Facebook has evolved into a platform geared towards sharing news, events, and exciting updates, as well as where you can interact with specific communities like “Red Rocks Ticket Exchange” or “UHNA Neighborhood Association.” Maintaining a presence on Facebook is crucial in a well-rounded social media strategy.
Twitter is relatively outdated compared to Instagram and Facebook, but if you’re a brand that’s mission is to operate “in the now,” then Twitter is a good platform for you. It allows you to put a lot of information out in a quick and digestible way.
Content Creation
Each of my social media management campaigns includes content creation, including sourcing images. I also conduct monthly content calls with my clients to ensure that we are up-to-date on their most recent products, updates, and more.
Engagement and Interaction
Our social media management strategy involves a cocktail of engagement strategies. For example, we don’t simply comment emojis on 15 posts. Instead, we create personalized interactions with each of your followers so that they feel as if you are just another one of their friends in the comments box.
Competitor and Industry Research
All of my strategies are precisely that – a strategy. They are well-thought-out and well-researched. I take note of trends on platforms and in your industry so that your content is the most competitive, relevant content out there.
Campaign Results
I monitor our campaign success by an increase in overall followers and reach, as well as by assessing engagement with your content and account.
INCREASED FOLLOWERS
in 3mo period on previously inactive account
INCREASED ACCOUNT REACH
month-over-month
ACCOUNTS ENGAGED
compared to previous 3mo
INCREASED FOLLOWERS
on average per month
