Client Overview: Wise Choice Tattoo Removal
Wise Choice Tattoo Removal is a premier tattoo removal and skin rejuvenation clinic in Denver, CO. They offer tattoo removal, skin rejuvenation, teeth whitening and detox foot baths. These services allow their clients to feel their best and achieve their skin and wellness goals.
Wise Choice is one of the leading tattoo removal clinics in Denver and offers a specific revolutionary laser called PicoSure. These lasers break ink and remove tattoos you no longer want on your body. Christie and her team keep clients informed about the duration of each session while ensuring the treatments have enough time to deliver the best before-and-after results. This way, clients can invest in treatments that provide the most effective outcomes.
Challenges:
Christie Carlin, the owner of Wise Choice, struggled with effective marketing strategies that weren’t truly delivering the results she wanted. Christie worked with a local digital agency and newspaper in Denver to promote her business, yet the results weren’t driving the clientele growth and conversions she was longing for. Plus, a lack of communication with these digital marketing partners led her to look elsewhere.
Christie relied too much on Groupon, but it didn’t work with her pricing or growth goals. Back in June 21, 2024, she was able to discontinue Groupon due to our marketing efforts.
Before we partnered with Wise Choice, she struggled to know where leads were coming from and if the efforts behind her marketing were working. Her strategy was short-term and reactive. She wanted a long-term marketing plan to track her data and leads while growing her business without relying on discounts. By partnering with Star Strategy Marketing, she was able to change her prices for her services back to full pricing and see profitable data-driven strategies that position her business for long-term success.
Continued Strategy, Execution, and Growth:
Our agency continues to develop and execute marketing campaigns for Wise Choice and focuses on Local SEO, Website Content Consultations, and PPC ads.
Google Business Optimization:
- We ensure their GBP is fully optimized with her business hours, images, details, and the clinic’s services.
- Encourage reviews to showcase the before-and-after results that services produce.
Keyword Strategy and Research:
- Our team conducts monthly research for keywords related to skin rejuvenation, tattoo removal, and teeth whitening.
- This keyword research allows the clinic to show up in more accurate results and search queries that their audience is searching for.
Citation Placements:
- Ensure consistent NAP (Name, Address, Phone Number) across online directories to expand her online presence and visibility.
Pay-Per-Click Campaigns:
- We monitor and manage their PPC search campaigns to ensure they maximize their budget and effectively reach their audience.
- We allocate and change the budget when needed based on the unique seasonality of their services. We meet monthly to ensure that their marketing dollars are going to the right PPC campaigns.
One-Time Organic SEO:
- We optimized all of Wise Choice’s web pages to improve search engine visibility and ensure that their site appears in relevant search queries. This included optimizing their meta descriptions, title tags, page-specific keywords, and internal linking throughout their site.
- Content Consultation: Our team provided Wise Choice with a content strategy for them to implement on their site. Our goal for them is to produce content that will drive more users to their site and increase the number of leads and clients they work with.
Results from Star Strategy Efforts:
Our continued Local SEO efforts constantly bring in views and interactions. From October 2024 to March 2025, her profile received 849 interactions, and 3,494 people viewed her profile. 60% of these took place on Google search on mobile, and 24% took place on Google Maps. This shows that her site is very mobile-friendly and allows a seamless booking/experience for her clients/potential clients.
Her business has shown up 1,514 times in search results over the past six months for to the specific search queries that her audience is looking for. The top search queries for Wise Choice are:
- Tattoo removal, which was 567 times
- Tattoo removal Denver 325 times
- Laser tattoo removal 114 times
- Tattoo removal service was 104 times
The top three primary sessions that her users have found her site on have been organic search, paid search, and direct search. The Organic Search for her site has had a total of 389 sessions in the 30 days (from February 17th to March 17th, 2025). Her Organic Search has an average time per session of 1 minute and 30 seconds. Her paid search has a total of 187 sessions and an engagement rate of 63%. For direct search, Wise Choice had 137 sessions and an average engagement rate of 44%
Our PPC ad campaign for tattoo removal is currently showing impressive results with a click-through rate of 4.52% and 6,768 impressions from the past month. This campaign will continue to see major results moving forward, thanks to our monitoring and performance improvements we make weekly.
After spending money on marketing that wasn’t performing well, Wise Choice is proud of the partnership and results we have delivered for them. Our agency continues to deliver conversions, high engagement rates, and quality results for Wise Choice’s website and its overall online presence, and we are proud to continue offering Wise Choice impactful marketing strategies. We are so thrilled with these results and are excited to see this growth for Wise Choice continue!
