Client Overview: Lighthouse Therapy
About Lighthouse Therapy: Lighthouse Therapy is a mental health clinic dedicated to supporting the emotional and psychological well-being of individuals. Staffed by a team of experienced mental health professionals, the clinic provides expert care to help individuals manage mental health challenges and improve their overall quality of life.
The clinic offers a range of therapeutic services, including individual counseling, group therapy, family therapy, and couples therapy. Treatment plans may also incorporate medication management, as well as education and support for individuals and their families. Lighthouse Therapy addresses various mental health concerns, such as anxiety, depression, bipolar disorder, PTSD, and schizophrenia, while also specializing in areas like eating disorders, addiction, and trauma. Designed to be a safe and welcoming space, the clinic prioritizes privacy and confidentiality, fostering an environment where individuals can openly share their concerns and work towards personal growth and healing.
The Issue:
Lighthouse Therapy had historically relied on referrals and insurance partners to generate business. Before partnering with Star Strategy Marketing, the mental health practice had not run any structured marketing campaigns.
The Solution from Star Strategy: Local SEO Implementation and Deliverables
- Fully optimize their Google Business Profiles (Denver and Fort Collins) with accurate business details, service offerings, and high-quality visuals.
- Conduct in-depth keyword research to identify high-impact local search terms.
- Ensure consistent NAP (Name, Address, Phone Number) across online directories.
- Submit the business to reputable local directories to improve online visibility.
Denver Location: We launched a Local SEO campaign to improve Lighthouse Therapy’s search rankings, optimize its Google Business Profile, and enhance website performance. The campaign successfully boosted local search visibility, driving year-over-year growth in online inquiries and client conversions.
Fort Collins Location: Following the success in Denver, we expanded our Local SEO strategy to the Fort Collins location. Our team continues to optimize content, monitor search performance, and recommend website updates to maintain strong results.
Our team also analyzes performance for both Monitoring & Reporting purposes. We continuously monitor Google Business Insights, including Lighthouse Therapy’s views, clicks, website visits, and calls, to assess strategy effectiveness and drive incremental growth for their mental health practice. We evaluate their performance against local competitors to uncover areas for enhancement and strategic opportunities.
Results: Star Strategy Marketing Efforts
Lighthouse Therapy’s profile received a 16% increase year over year in terms of its profile views. Here is a Platform and Device Breakdown for how Lighthouse Therapy is shown in search results:
- 43% of users found them via Google Search – mobile
- 42% of users found them via Google Search – Desktop
A consistent and user-friendly website, along with an optimized Google Business Profile, is essential for how clients perceive their business. The data shows that users are actively engaging with Lighthouse Therapy’s profile, whether they are on mobile or desktop. By providing accurate information, incorporating relevant keyword phrases, and optimizing both profiles monthly, Lighthouse Therapy will continue to grow and effectively support individuals with mental health challenges.
Through implementing local SEO, Lighthouse Therapy has effectively expanded its reach and organically attracted new clients. Star Strategy Marketing remains dedicated to enhancing Lighthouse’s online presence and fostering its ongoing growth. Lighthouse Therapy has experienced significant improvements, increasing its visibility and attracting more relevant traffic. Building on the success of our efforts for their Denver location, we are committed to further expanding their client base in Fort Collins. We are proud to collaborate with a mental health clinic that prioritizes compassionate care and provides a safe, supportive environment for those in need.
