Case Study: Great Guys Colorado 

Client Overview:

Maddy and Marcus Fauth, owners of Great Guys Colorado, have been serving the Denver Metro area for five years. With their focus on consumer education, pristine service, fair pricing, and employee satisfaction, it’s not a surprise that Great Guys has now become one of the fastest-growing companies in the home service industry here in Colorado. 

Great Guys Colorado’s reliable HVAC, electrical, and plumbing technicians will address your current issues and suggest improvements to keep your home or business comfortable, efficient, and safe. 

The Issue: 

Despite having 30 years of combined HVAC and plumbing experience on their team, they struggled with several marketing challenges and revenue goals that required a comprehensive and effective strategy. 

  1. No Social Media Presence: Great Guys Colorado had zero social media presence for the first few years of their business, which impacted their ability to engage with their audience and customers. This impacted how they could showcase their services and stand out from the competition in this industry.
  2. Big Revenue and Marketing Goals With No Strategy: They had substantial revenue and marketing goals for their business. Searching for the right marketing agency started to become a headache for them. They wanted to find an agency that genuinely took the time to work with them and strategize successfully to reach these significant goals. 
  3. Unsatisfactory Performance On Their Website: When they took a deep dive into their site, they realized it wasn’t converting visitors or potential customers into leads. Their site lacked the tracking and data collection that they needed.

The Solution from Star Strategy: 

After searching for the right marketing agency, they found Star Strategy Marketing through a BNI networking group. We worked with them to truly understand their goals and struggles. Our team implemented a phased approach, beginning with foundational strategies and gradually adding advanced marketing channels. 

  1. We took a three-part approach to start: SEO, PPC, and Programmatic Marketing. We began by optimizing their website for organic search (SEO) to attract relevant traffic and simultaneously launched a PPC campaign to capture immediate demand and drive qualified leads to their services. Our team also utilized programmatic ads to target a broader audience across digital platforms, enhancing visibility and reinforcing their brand awareness.
  2. Once those primary strategies started to show growth for their business, we developed and managed social media profiles for Great Guys Colorado. Our strategy focused on engaging and informative content designed to boost brand presence, generate leads, and educate the audience on HVAC, electrical, and plumbing-related information.
  3. Our team expanded their campaign into Connected TV (CTV) ads, retargeted display advertising, and programmatic email campaigns, helping Great Guys Colorado reach more diverse customer segments across Colorado.
  4. Given the strong performance of our PPC campaigns, we worked with them to increase their budget to scale lead generation, maximizing return on investment for their paid media.

google search console data from great guys

Results from Our Campaigns: 

In the past 90 days: 

Facebook: Increased reach by 19% and content interactions by 61.6%.

Instagram: Increased content interactions by 117.5%.

Lead Generation: ServiceTitan confirmed 138 bookings from a combination of organic, paid, and social campaigns, with a CPA of $206.52, about half the industry standard for CPA.

Their direct traffic also rose by 126%, driving an additional 63 bookings. Assuming our efforts contributed to a quarter of this increase, attributed bookings would rise to 154, reducing CPA to $185.06.

 

Year-Over-Year Growth
Great Guys Colorado saw a remarkable boost across marketing channels year-over-year, including:

  • Organic Social Traffic: 840% increase.
  • Organic Search Traffic: 167.06% increase.
  • Paid Traffic: 232.26% increase.

Performance Highlights from the pictures of our Google Analytics data below (Jan 26, 2024 – Jan 26, 2025 vs. Jan 26, 2023 – Jan 26, 2024):

  1. Organic Search:
    • Increased by 78.29% in total sessions and 88.22% in goal completions.
    • Shows significant growth in traffic and engagement via organic search.
  2. Organic Social:
    • Sessions grew by 68.42%, and goal completions rose 117.48%.
    • Social platforms are driving better traffic and conversions consistently. 
  3. Referral Traffic:
    • Sessions improved by 56.28%, while goal completions surged by 80.9%. This shows that they have stronger partnerships and more effective referral campaigns taking place.
  4. Paid Search:
    • Slight decline in sessions by -21.87% due to keyword and budget refinement, and goal completions increased by 13.04%. It suggests that our marketing efforts are focused on higher-quality leads and optimized ad targeting to increase website conversions.
  5. Display Campaigns:
    • Performance was stable, with a 0.03% growth in sessions and a 25.17% increase in goal completions. This shows that Great Guys maintains visibility to their customers while improving engagement.
  6. Direct Traffic:
    • Sessions grew by an impressive 84.71%, and goal completions improved by 56.36%. This shows the strong brand recognition and customer loyalty.
  7. Email Campaigns:
    • New addition, with 5,004 sessions and 2,113 goal completions. Email marketing has become a valuable channel for generating traffic and leads.
  8. Paid Other (Other Paid Campaigns):
    • Sessions skyrocketed by 402.35%, and goal completions surged by 405.83%. This showcases exceptional results from diversified paid campaigns

google analytics information for great guys campaign

The past year has seen substantial growth in most traffic channels for Great Guys Colorado, particularly in organic, direct, and referral sources. Paid channels like “Other Paid” and email campaigns have proven to be highly impactful. Our marketing efforts are now responsible for 60-75% of their business generation, solidifying us as a core driver of their growth. Great Guys Colorado has become a multi-million dollar business thanks to a robust and data-backed strategy that ensures both visibility and efficiency across all channels.

With our carefully planned and strategic approach to these campaigns, we continue to deliver growth and expansion to Great Guys Colorado. Our targeted strategies and the phased introduction of advanced channels empowered Great Guys to surpass their original marketing goals, proving the power of a tailored, data-driven approach.