Client Overview: Wild Rice Wellness
About Wild Rice Wellness: Wild Rice Wellness is a Functional Medicine practice in Denver, Colorado, committed to helping individuals achieve optimal health. They work with individuals to restore their health to its optimal state by using their functional medicine and integrative techniques. They prioritize patient-centered care, blending lifestyle changes with traditional medical approaches to bring balance to health and life.
The Challenges:
Before partnering with our team, Wild Rice Wellness struggled with low online visibility in local search results, minimal organic website traffic, and challenges in connecting with its target audience. When we began our marketing efforts for their business, they had just launched. We provided Organic SEO training, enabling them to manage their website and create content, while our team at Star Strategy handles their local SEO tasks.
The Solution from Star Strategy:
- Local Citation Building: Ensuring Wild Rice Wellness is listed accurately across top local directories and platforms.
- Broad Citation Optimization: Expanding reach to broader, high-authority websites for increased visibility.
- Content Optimization: Creating optimized content that aligns with local and industry-specific keywords.
Strategy & Execution
Star Strategy Marketing continues to develop and execute a targeted local SEO strategy for Wild Rice Wellness, focusing on key areas:
Google Business Profile Optimization:
- Fully optimized the Google Business Profile (GBP) with accurate business details, service offerings, and high-quality images.
- Encouraged and managed customer reviews to boost credibility and engagement.
Localized Keyword Strategy:
- Conducted in-depth keyword research to identify relevant local search terms. Keyword research allows us to identify keywords and search queries that customers are searching for, which drives local traffic to their site and brings in more clients.
Citation Building & Directory Listings:
- Ensured consistent NAP (Name, Address, Phone Number) across online directories.
- Submitted the business to authoritative local directories to strengthen its online presence.
Our team also analyzes performance for both Monitoring & Reporting purposes.
- Analytics & Reporting: Regular tracking of Google Business Insights, like views, clicks, website visits, and calls to evaluate the strategy’s efficacy.
- Competitor Analysis: Comparing Wild Rice Wellness’s performance with local competitors in the functional medicine field to identify opportunities for improvement.
Results:
Our local SEO efforts have consistently generated new interactions for their business – their Google Business Profile received a 60% increase in interactions compared to the same period in 2024.
The below data showcases how users found their business. They had 2,051 views on their Google Business Profile which was a 632% increase in views compared to the same time in 2024
- 1,010 (49%) came from Google Search on mobile devices.
- 689 views (34%) were from Google Search on the desktop.
Compared to January 2024 to January of this year, their Business Profile appeared in 480 search results which was a 661.9% increase. The top five search queries that led users to their profile include:
- Functional medicine Denver – searched approximately 93 times
- Functional Medicine Doctor Denver
- Functional medicine
- Wild Rice Wellness
- Marathon Health
Wild Rice Wellness‘s partnership with Star Strategy Marketing has been extremely impactful. Wild Rice Wellness continues to transform its online presence and significantly increase its client base with the continuous support of our Local SEO campaign and its content creation efforts. Wild Rice Wellness has seen notable improvements, increasing its visibility and drawing in more relevant traffic through new search queries. With the continued support of Star Strategy Marketing, Wild Rice Wellness remains a standout in its market, driving meaningful engagement with its niche audience.
