Increasing a Therapy Clinic’s SEO Reach in Denver
About the Practice
This Denver-based therapy practice is built on one core mission: to provide safe, compassionate, and effective mental health support. Their team of therapists offers a wide range of services—from individual and couples counseling to trauma-focused therapy, EMDR, and group sessions. Whether it’s helping someone work through anxiety, recover from trauma, or strengthen a relationship, the practice is dedicated to creating an environment where people feel supported and understood.
The Challenge
Despite the quality of care they provided, their online presence wasn’t telling the same story. The website wasn’t optimized for search, the content didn’t highlight their specialties, and they weren’t showing up where potential clients were searching. They were managing things on their own but had no clear strategy for growth.
In short: people in their community were looking for therapy, but this practice wasn’t being found. That’s where we came in.
Our Approach
Through a professional referral, the practice connected with our team at Star Strategy Marketing. Right away, we saw the potential. Their heart for helping clients was clear—we just needed to make sure their digital presence reflected that.
Here’s how we tackled it:
Google Business Profile Refresh – We optimized their profile with accurate information, engaging photos, and updated services so it would stand out in local searches.
Keyword Research & SEO Strategy – We dug into what people were searching for in their area—terms like “counseling Denver” and “therapy near me”—and wove those into their website content.
Content Training – Instead of keeping all the knowledge in our hands, we worked directly with the practice’s leadership team. We showed them how to write content that connects with clients, structure blog posts, and build out an FAQ page that answers the questions people actually ask.
Performance Tracking – Month after month, we tracked Google Business interactions, website clicks, and overall visibility, using the data to fine-tune our strategy.
The Results
The change was remarkable. Within just a year:
Their Google Business Profile interactions tripled, with more than 300 actions in six months.
Nearly half of their new visibility came from mobile searches—meaning people looking for therapy on the go were finding them.
They started ranking for highly competitive search terms like counseling near me and therapy center.
Their website clicks jumped significantly, bringing in a steady stream of new inquiries.
Most importantly, their phones started ringing more often, and new clients began filling their schedules.
The Takeaway
This case is proof that mental health practices don’t just need a website—they need a strategy. By focusing on local SEO, content that speaks to real client needs, and ongoing optimization, this practice went from being nearly invisible online to becoming one of the go-to therapy options in their community.
Today, they continue to grow steadily, welcoming new clients every month while staying true to their mission of providing exceptional mental health care. And we’re proud to be their partner in that journey.
