Client Overview: Be Branded
About Be Branded: Be Branded delivers promotional products and customized screen printing and embroidery solutions that are always relevant, trendy, and perfectly aligned with your brand. When you think of branded or promotional items, common examples like water bottles, pens, portable chargers, and promotional umbrellas may come to mind.
While they offer these popular items, their goal as a one-stop shop in the Denver area is to go beyond the basics. They also specialize in creating custom apparel through expert screen printing and embroidery, ensuring your brand stands out every time.
The Issue:
Be Branded’s issue was that they were experiencing very limited online visibility for their audience. They were struggling to rank on search engines for relevant keywords for their business and the products and services that they offer. There was low traffic to their website and Google Business Profile.
They weren’t experiencing the Local SEO growth they desired for their business. Optimizing for local searches like ‘promotional products’ or ‘business promotional items’ proved challenging, which negatively impacted their Local SEO performance. Additionally, there was a lack of consistency in local business listings.
The Solution from Star Strategy:
Searching for a digital marketing agency that genuinely cares about small businesses getting custom solutions, Be Branded engaged Star Strategy Marketing for Local SEO services in 2023 and continues to do so. The collaboration led to significant growth in their Google Business Profile interactions despite changes in Google’s algorithm that removed driving direction and phone call data.
Our team provided Be Branded with comprehensive Local SEO service deliverables as well as focusing on:
- Local Citation Building: Ensuring Be Branded is listed accurately across top local directories and platforms.
- Broad Citation Optimization: Expanding reach to broader, high-authority websites for increased visibility.
- Content Optimization: Creating optimized content that aligns with local and industry-specific keywords.
Be Branded is focused on elevating its position in local search rankings to ensure potential customers can easily find them online. One of their primary objectives is to boost visibility on Google Maps and within local search results, making it simpler for the community to discover their services. To achieve this, our dedicated team is diligently working on optimizing Be Branded’s Google Business Profile, refining the information presented, and enhancing engagement to attract more local customers.
- We did a complete Google Business Profile setup, including product and service menus. We ensure that all necessary information remains accurate and up-to-date, including the business name, address, phone number (NAP), website link, hours of operation, and categories.
- We consistently share updates that feature high-resolution photos of products and services, providing users with a visually appealing experience.
- We focus on keyword optimization, incorporating relevant keywords into the business description, services offered, and attributes such as “accept credit cards” or “family-friendly.”
Our team also analyzes performance for both Monitoring & Reporting purposes.
- Analytics & Reporting: Regular tracking of Google Business Insights, like views, clicks, website visits, and calls to evaluate the strategy’s efficacy.
- Competitor Analysis: Comparing Be Branded’s performance with local competitors to identify opportunities for improvement.
Results:
- 200% Increase in Google Business Profile Interactions
- Year-over-year growth from 2023 to 2024 showcased a 200% increase in total interactions with Be Branded’s Google Business Profile.
- 76% Increase in Profile Views
- There was a 76% increase in views of Be Branded’s Google Business Profile, highlighting enhanced visibility and engagement from potential customers.
- 12% Increase in New Search Queries
- Be Branded experienced a 12% rise in new search queries, demonstrating broader exposure and attracting more relevant traffic.
- Resilience to Google Algorithm Changes
- Despite recent algorithm changes, including the removal of driving direction and phone call data, Be Branded saw consistent growth and interaction with its business profile. This underscores the effectiveness of Star Strategy’s tailored SEO strategies.
Be Branded’s partnership with Star Strategy Marketing has been instrumental in overcoming its challenges with online visibility and has resulted in significant growth through tailored Local SEO strategies, including local citation building, content optimization, and continuous performance monitoring.
Be Branded has experienced improvements that have enhanced its visibility and attracted more relevant traffic through new search queries. Despite recent changes in Google’s algorithms and future ones to come, Be Branded’s consistent growth demonstrates the effectiveness of a well-optimized, custom approach to Local SEO. With Star Strategy Marketing’s ongoing support, Be Branded continues to stand out in its market and drive meaningful engagement with its target audience.
