Client Overview: The Blake Denver
The Blake Denver is a hair salon located in the heart of downtown Denver. Their team of stylists loves producing great hair for their clients and offering a space for people to build friendships, feel beautiful, and see transformation. The talented team of stylists at The Blake Denver specializes in various hair services, with a strong focus on blonde hair, curly hair, brunettes, and luxury extensions.
Shyer Spence is the master hair stylist and owner of The Blake Denver. She loves working with clients who have blonde, curly hair, or extensions. Shyer and her team work to help their clients feel radiant and confident no matter what type of hair they are looking for.
The Challenges
The Blake Denver lacked a structured marketing strategy, leading to inconsistencies and difficulty in tracking the sources of appointments and client inquiries accurately. After hearing about us through a referral from our local BNI group, they connected with our team.
Starting with a modest budget, they gradually scaled into our Local SEO services. Today, they are running highly optimized, conversion-driven PPC campaigns, consistently booking clients two to three weeks in advance each month, and their Google Business Profile is seeing major increases in views and interactions.
The Solution from Star Strategy:
- Local Citation Building: Ensure that The Blake Denver is accurately listed across key local citations, broad search engines, and platforms.
- Broad Citation Optimization: Expand visibility by obtaining listings on a variety of high-authority websites.
- Keyword Research: Incorporate relevant local and industry-specific keywords into Local SEO and PPC campaign efforts
- Pay-Per-Click Campaigns: Create ads that drive conversions and generate impressions for pay-per-click advertising efforts.
Strategy & Execution
Our team continues to develop and craft a targeted Local SEO and PPC strategy for The Blake Denver, focusing on areas like:
Google Business Profile Optimization:
- Fully optimize their Google Business Profile (GBP) with accurate business details, service offerings, and high-quality images.
- Encourage and manage customer reviews to boost credibility and engagement.
Localized Keyword Strategy:
- We conduct thorough keyword research to identify relevant local search terms. This research helps us find the keywords and search queries that potential clientele are using.
Citation Building & Directory Listings:
- Ensure consistent NAP (Name, Address, Phone Number) across online directories for her business to be accurate.
- Submit the business to authoritative local directories to strengthen its online presence.
Pay-Per-Click Campaign Performance:
- By running targeted PPC ads, the salon successfully attracts new customers and strengthens its brand presence in Denver’s competitive beauty industry.
Our team conducts in-depth monthly analyses of her campaign performance, identifying opportunities to enhance strategic, Google-driven campaigns. We continuously track key Google Business Insights—such as views, clicks, website visits, and calls—to measure and refine the strategy’s effectiveness. Competitor analysis is essential for The Bake Denver, allowing us to benchmark its performance against local competitors in Denver’s luxury hair salon industry.
Results:
From February 1st to 28th, 2025, we successfully ran a PPC campaign for all services offered by Blake Denver, achieving an impressive 88.75% conversion rate with 4,868 impressions. We are running and optimizing a PPC campaign focused on the salon’s extension services. The demand for hair extensions is on the rise and will likely continue to grow as hair trends evolve. By leveraging the salon’s established local presence and reputation, we are implementing a campaign to increase client growth for their extension services.
Our local SEO efforts have consistently generated new interactions. In February of 2025, The Blake saw a 164.7% increase in views compared to February of last year and a 64% increase in interactions. She received 1,975 search views via mobile devices and also saw an increase in interactions, which included a 95.8% increase in phone calls and a 94.5% increase in website visits.
The top search queries that led users to their profile during this month included:
- Hair salon Denver – searched approximately 177 times
- Hair salon near me – 84 times
- Hair salon – 77 times
Star Strategy Marketing continues to offer a tailored approach for The Blake Denver to maximize the salon’s reach, connect with potential clients, and grow to become one of the top salons in Denver. The Blake Denver has experienced significant growth by enhancing its visibility, attracting more relevant local traffic through targeted search queries, and optimizing unique PPC ads. With our agency’s continued support, The Blake Denver will remain a top salon in the Denver market, driving meaningful growth while maintaining a kind and friendly atmosphere for their clients.
