Case Study: Harvest Therapeutic Services

Client Overview: 

Dr. Kelli, the founder of Harvest Therapeutic Services, is a Licensed Marriage and Family Therapist (LMFT).  She has over a decade of experience specializing in trauma therapy. She is a certified EMDR therapist, trained in Internal Family Systems (IFS), and highly skilled in various therapeutic approaches. Her career ranges from working at an adolescent residential treatment facility to serving as Program Director for a 28-day inpatient rehabilitation program. Along the way, she has developed expertise in managing mental health care and mentoring therapists and interns. Driven by her passion for making effective trauma treatment accessible to all, Dr. Kelli established Harvest Therapeutic Services to turn that vision into reality.

Harvest Therapeutic Services is a Denver-based outpatient therapy center dedicated to supporting children, adults, couples, and families. The center offers advanced, compassionate, and innovative treatments for a range of challenges, including depression, anxiety, trauma, attachment issues, self-harm, communication difficulties, and relationship concerns.

 

therapist with client

 

The Issue: 

Despite being an incredible resource for individuals and families who have struggled with mental health issues, Harvest Therapeutic Services needed to increase its online presence and expand its marketing goals as a mental health therapy center as a whole. 

Facing a few obstacles such as: 

  •  Limited Online Visibility: Despite its excellent reputation, the practice struggled to stand out in a crowded mental health services market.
  • Audience Engagement: Their content wasn’t resonating effectively with potential clients on digital platforms.
  • Local SEO Issues: The business needed to improve its local presence to attract more nearby clients.

The Solution from Star Strategy: 

After researching digital marketing agencies in the Denver area, they found Star Strategy Marketing through a past connection. We worked with them to gain a deeper understanding of the objectives, struggles, and ideal strategies. We offered them Local SEO, Organic SEO, and Programmatic ads, including a native advertising campaign. 

  1. Local SEO: We optimized their local listings, ensuring they appeared prominently in search results for relevant services in Denver. This included accurate business information, local citations, and geo-targeted keyword strategies.
  2. Organic SEO: By conducting our in-depth keyword research, we were able to develop high-quality and informative content. This allowed them to enhance their search rankings. We focused on creating blogs, service pages, and resources that resonated with their audience while improving overall technical SEO elements.
  3. Programmatic Advertising: Through data-driven targeting, we launched programmatic ad campaigns that delivered personalized, highly relevant ads and content to potential clients, increasing brand awareness and driving conversions. 

 

The Results

Our strategic approach delivered remarkable outcomes for Harvest Therapeutic Services:

  • 37% of Total Traffic came from SEO and Programmatic Channels: A significant portion of their web traffic was driven by our combined efforts, highlighting the power of a multi-channel strategy.
  • 24.84% YOY Growth in Organic Search Traffic: Through our organic SEO efforts, we achieved nearly 25% growth year-over-year, bringing more potential clients to their website organically.

analytics for harvest seo

 

Our marketing efforts continue to expand and grow organically for Harvest Therapeutic Services. Our Organic Search efforts have resulted in 191 users visiting their site from Oct 16 to Nov 14, 2024. This demonstrates the potential success of the tailored Organic SEO strategy and comprehensive marketing efforts implemented.

Harvest Therapeutic’s case study showcases the importance of a cohesive marketing strategy that combines Local SEO, Organic SEO, and Programmatic Advertising. By implementing these strategies, Harvest Therapeutic Services now connects with a broader audience, enabling them to make a greater impact in their community and help people needing mental health resources.